Client Profile
Industry: Capital Equipment Manufacturing
Challenge: Leadership Transition and Operational Constraints
Background
Convincing folks to relocate to hip markets like Charlotte, Nashville, Atlanta, Austin, and Charleston can be easy for agency recruiters, location is a huge draw to many! So what happens when you’re seeking talent in a city that doesn’t have a magnetic draw like those previously mentioned? Or if you’re not in a city at all?
Sure, we have opportunities we search for in hip spots, but we also have clients in locations that are off the beaten path. These companies, founded by Small Town, USA entrepreneurs and grown locally, offer great opportunities for their communities. Unfortunately, as they seek to expand beyond what the local talent pool can support, they run into headwinds.
Take our client in North Carolina, for example. They are a well-established, family-owned manufacturer of capital equipment such as (CNCs, Lathes, Machining Centers). During a leadership transition where Gen1 (Dad, the CEO) was handing off to Gen2 (Son and Chief Caretaker of the Family Business), the company faced significant recruitment challenges.
The new CEO’s diligence in overseeing all aspects of the transition and getting more familiar with the company in the CEO capacity, along with his hands-on management style added a level of complication to the recruitment process due to his busy schedule, limited availability, and desire to oversee the recruitment of a critical member of their team.
The Challenge
Recruitment for this client was particularly demanding due to several factors:
Limited Availability: The new CEO’s involvement in every stage of the hiring process, coupled with his limited availability, created scheduling conflicts, and delays in the interview process.
Compensation Structure: The offered compensation package, characterized by a lower base salary and a slow-building commission plan, was less attractive to potential candidates, especially in a competitive field.
High Specificity in Candidate Requirements: The client insisted on hiring only candidates with prior experience in capital equipment sales, significantly narrowing the candidate pool.
Candidate Impatience: Sales professionals are typically driven by swift outcomes and progress, making them less tolerant of delays and prolonged processes.
The Bluewater Hayes Approach
Understanding the unique challenges and the client’s specific needs, Bluewater Hayes employed a multi-faceted approach:
Expectation Management: We actively managed candidate expectations throughout the recruitment process, ensuring they were aware of potential delays and the reasons behind them.
Client Coaching: Our team provided coaching to the client, and new CEO, to help streamline the recruitment process and improve delegation.
Strategic Sourcing: We leveraged our deep industry knowledge and extensive network to identify and attract candidates who not only had the necessary experience but were also a good cultural fit for a family-owned business environment.
Persistent Follow-up: Our recruiters maintained regular communication with both the client and candidates to keep the process moving forward despite obstacles.
Results
Despite the daunting challenges, our persistence and tailored approach led to successful outcomes:
Placements: Successfully completed the second placement within the year, with 2-3 more candidates in the pipeline.
Client Satisfaction: The client expressed high satisfaction with our ability to find suitable candidates under challenging conditions.
On Budget: All placements were achieved within the agreed budget constraints, demonstrating our firm’s efficiency and commitment to client goals.
Conclusion
Bluewater Hayes ended up filling four sales roles for this client. As our knowledge of what their ideal candidate looked like became clearer, we were able to expand our search nationally to support ongoing hiring needs with the same target in mind.
This case exemplifies Bluewater Hayes’ resilience and tenacity in handling recruitment for niche and challenging roles. Most agencies might shy away from such demanding conditions, but our dedication to meeting clients’ needs and our strategic approach to recruitment ensured that we not only met but exceeded expectations.
We take pride in our ability to tackle tough assignments and deliver positive results for organizations looking to build great teams! If you are looking to fill a challenging role reach out to us today!!